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Sleepmaster


Industry: Manufacturing/Mattresses & Box Springs
Investment Date: Nov-96
Company Location:
Fund: I
www.serta.com

Sleepmaster, headquartered in Linden, NJ, was an exclusively-licensed manufacturer of "Serta" brand mattresses as well as "Sleepmaster" mattresses and box springs that were sold to institutional markets. Serta offered a broad line of promotional products at a full range of price points, which enabled retailers to effectively merchandise their programs to maximize "step-up" sales and profitability.

"Windjammer has provided strategic direction and resources to assist our management team in the achievement of the company’s growth objectives. With the speed at which business moves today, you need a seasoned partner and adviser at your side – one who knows your industry, is readily accessible and capable of giving straightforward and independent support and advice."



Greg Tucholski, CEO
Protective Industries