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Applause Holdings Corp.

Industry: Business Services/Promotional Product Development
Investment Date: Sep-97
Company Location:
Fund: I

Applause Holding, headquartered in Woodland Hills, CA, designed, developed, and marketed a broad line of toys and gifts, including plush characters and animals, figurines, coffee mugs, key chains and pens/pencils primarily for the specialty retail/gift channel. In addition to branded and promotional product development, the company's design staff worked closely with major entertainment companies such as Walt Disney, Warner Brothers, Sesame Street, and other licensors to create unique, high quality, character-based toys.

"Windjammer has provided strategic direction and resources to assist our management team in the achievement of the company’s growth objectives. With the speed at which business moves today, you need a seasoned partner and adviser at your side – one who knows your industry, is readily accessible and capable of giving straightforward and independent support and advice."

Greg Tucholski, CEO
Protective Industries