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New West Holdings

Industry: Private Label/Frozen Strawberries
Investment Date: Nov-99
Company Location:
Fund: I

New West Holdings, headquartered in Watsonville, CA, was a leading processor of frozen strawberries in the U.S., accounting for approximately 30% of its $400+ million market. The company established itself as the market leader in private label frozen strawberries to the retail, foodservice, industrial and export channel.

"Windjammer has provided strategic direction and resources to assist our management team in the achievement of the company’s growth objectives. With the speed at which business moves today, you need a seasoned partner and adviser at your side – one who knows your industry, is readily accessible and capable of giving straightforward and independent support and advice."

Greg Tucholski, CEO
Protective Industries